Jersey Boy

Feature - Art Director - 2023

A coming-of-age story about growing up Sikh in a post-9/11 America. Spanning three decades (2001, 2011, 2021), the film demanded a large amount of era-specific texture


Fast Start Fuels

A fictional chain of New Jersey gas stations. Fast Start Fuels appears the 2001 and 2011 eras of the film, requiring two sets of decorations to signal the shift in eras. A mix of fictional branding with real advertising based on the NJ Lottery Commission

2001 Era : A franchise in decay; faded outdated signage everywhere. Lax tobacco advertising attitude

2011: Revitalized branding with a sleeker, modern look. But some older pieces still hang on, faded by the sun

Newspapers

Spreads and clippings for fictional papers, 2001-2011

Photo Editing

Creating moments and meetings with characters.

Original photograph, public domain

Final edit

Original photograph, public domain

Final edit

Original photograph, public domain

Final edit

Kids Room Posters

Fictional pop-culture ephemera for young kids, circa 2001 and 2021

Teenager’s Room Posters

Riffs on the hobbies and pop-culture interests of a nerdy teen, circa 2011

High School Graphics

2011-era high school decor.

Elementary School Graphics

Circa 2001 and 2011.. Lots of 90’s hangover in educational and motivational poster designs